We’re looking for a CRM Specialist to join our amazing project at Murka.
Responsibilities:
— Plan, build, and execute omnichannel CRM campaigns across web push, email, and SMS, tailored to different stages of the user lifecycle: Onboarding, Engagement, Re-engagement, Retention
— Manage and maintain CRM tools and platforms, ensuring accurate data and effective segmentation.
— Create visually engaging and responsive messages that align with product guidelines.
— Analyze campaign performance, interpret key metrics, and generate actionable insights to optimize CRM strategy
— Collaborate closely with cross-functional teams (Product, Design, Marketing, Analysts, BI) to ensure seamless campaign execution and alignment with overall business goals.
Requirements:
— At least 2 years of experience as a CRM Specialist within the iGaming, Social Casino, or Sweepstakes industries.
— Hands-on experience with web push, email, and SMS marketing channels.
— Proven ability to develop omnichannel CRM campaigns based on user lifecycle stages.
— Experience analyzing campaign results, drawing meaningful conclusions, and building data-driven strategies.
— Familiarity with CRM tools such as Braze, Leanplum, CleverTap, or Airship.
— Proficiency with Tableau or similar BI tools to analyze and visualize campaign data.
— Understanding of HTML email templates and best practices for design and deliverability
— Upper Intermediate English communication and presentation skills
Preferred Qualifications:
— Experience working in a fast-paced, growth-oriented environment.
— Excellent communication and teamwork skills.
— Strong organizational and time-management abilities.
Nice to have:
— Experience working with personalization and segmentation strategies in CRM tools (dynamic content, A/B testing).
— Knowledge of gamification strategies and how to apply them in CRM campaigns.
— Familiarity with mobile marketing best practices in CRM
— Basic understanding of loyalty programs or VIP segmentation strategies.
— Prior experience with customer journey mapping or lifecycle marketing automation.
— Understanding of GDPR, CAN-SPAM, and other relevant data privacy regulations impacting marketing campaigns
