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42DM is a global full-service B2B marketing agency for tech businesses. We empower tech companies at every stage of growth with holistic B2B marketing strategies, agile dedicated marketing teams, and advanced MarTech & AI expertise.
⭐ Founded in 2016, our team has delivered 250+ successful projects, transforming digital potential into market wins. Global leaders like Payoneer, Roland Berger, and Lumin choose 42DM because we think and breathe exclusively B2B tech.
We deliver projects in four main domains: Inbound Marketing, Demand Generation, ABM, and MarTech & GenAI operations.
We are seeking a PPC Team Lead to drive performance marketing strategies for global tech companies in B2B markets. This role combines hands-on expertise in paid acquisition with leadership responsibilities, ensuring campaigns scale effectively and deliver measurable ROI. You will leverage advanced platforms and innovative approaches to keep our clients ahead in highly competitive markets. As a leader, you will mentor the PPC team, refine processes, and collaborate closely with agency leadership to shape performance marketing strategies and drive business growth.
Key Responsibilities:
Leadership & Strategy
* Define and execute the strategic vision for PPC Dept, including success criteria, budget models, and full-funnel workflows.
* Act as a senior advisor for top-tier clients, guiding campaign direction and ensuring delivery quality.
* Collaborate with agency leadership to shape pricing strategies, delivery models, and service packaging.
* Mentor and empower PPC specialists and seniors to own delivery while aligning with long-term strategy.
Hands-On Campaign Management
* Lead and optimize multi-channel PPC campaigns (Google Ads, Meta Ads, LinkedIn Ads as core; X, Bing, Snapchat, CPI networks as expansion).
* Develop advanced remarketing strategies (GDN, Facebook, dynamic remarketing) aligned with client goals.
* Drive performance improvements through data-driven optimization of ads, bids, targeting, and creative assets to boost CTR, CPL, and conversions.
* Explore, test, and validate new paid traffic channels, scaling those that prove effective.
* Ensure accuracy of analytics setup (GTM, GA4, Firebase) and tracking across funnels and events.
Analytics & Reporting
* Produce weekly dashboards and in-depth monthly/quarterly reports, combining operational analysis with market and competitor insights.
* Translate campaign performance into actionable recommendations for clients, identifying growth opportunities.
* Build and maintain KPI monitoring systems to ensure campaigns meet or exceed goals.
Team Management & Collaboration
* Lead, coach, and develop a high-performing PPC team, fostering a culture of accountability, growth, and innovation.
* Set clear objectives, KPIs, and career development paths for team members
* Promote cross-departmental collaboration with Customer Success, MarTech, and Creative teams.
Must-Have Requirements:
* English proficiency at Upper-Intermediate level or higher.
* 4+ years of hands-on PPC experience, with at least 2 years managing LinkedIn Ads campaigns.
* Proven track record in B2B PPC campaigns for tech clients (US/EU markets).
* Strong expertise in Google Ads, Meta Ads, LinkedIn Ads.
* Proficiency with tracking & analytics (GA4, GTM, Firebase).
* Strong analytical skills with the ability to interpret data, forecast, and create actionable insights.
* Experience leading a PPC team or mentoring specialists.
Nice to Have Requirements:
* Experience with HubSpot or other CRM/marketing automation platforms.
* Familiarity with Account-Based Marketing (ABM) strategies.
* Knowledge of additional platforms (X, Bing, Snapchat, CPI networks).
* Certifications (Google Ads, Google Analytics, Facebook Blueprint).
* Strong client communication and consulting skills, including executive-level reporting.
* Successful case studies of PPC campaigns in B2B tech to share during interviews.
Compensation & Benefits
* Competitive compensation package (salary range provided in the offer)
* Work flexibility — fully remote setup with adaptable hours, and the possibility of hybrid collaboration in part if desired.
* Paid time off — vacation, sick days, and company-wide holidays (with floating days included).
* Professional development — access to HubSpot Academy, internal trainings, individual development plans, and reimbursement for approved external courses (subject to approval).
* Company-provided equipment — including laptop and key resources.
Mindset We Value (Our Culture)
* Stay Curious and Always Learning: You eagerly explore new technologies, find fresh solutions, and stay ahead of trends.
* Lead with Energy and Purpose: You bring ambition, bold thinking, and inspire others through impactful decisions.
* Own Your Impact: You take full responsibility for outcomes, balancing priorities and consistently delivering results.
* Place Clients at the Heart: You build trust, anticipate client needs, and exceed expectations.
* Communicate with Clarity: You collaborate openly, ensuring clear, effective communication.
* Embrace Change with Agility: You adapt quickly in dynamic environments and make thoughtful decisions under uncertainty.
* Act with Empathy & Integrity: You foster trust, act transparently, and treat others with respect and honesty.
Why Join 42DM?
* We run dynamic projects in tier-1 tech markets, delivering measurable global impact.
* As a certified HubSpot partner agency, we collaborate with international clients and innovative companies in the B2B tech sector.
* We are a multicultural team, collaborating globally with openness and trust.
* Flat structure and clear processes, without unnecessary bureaucracy.
* We value social responsibility, supporting volunteering initiatives and contributing to charitable causes.
Candidate Journey
⭕ HR Interview → ⭕ Test Task → ⭕ Tech interview → ⭕ Final Interview
Send us your CV and let’s create something great together!
Learn more about us: 42dm.net
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