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Описание: |
Location: Remote
Type: Full-time
About the product
We’re building licensed online casino brands for Tier-1 markets. You’ll own paid acquisition end-to-end in approved GEOs (start with Canada; EU/AU next), driving the funnel from click → FTD → retained user in close partnership with Product, CRM, Creative, and Analytics.
Responsibilities
* Build and execute a user-acquisition strategy for licensed/approved GEOs.
* Launch & optimize campaigns across Google Ads/YouTube (with required certifications/allowlists), Native (Taboola/Outbrain), Programmatic (DV360/DSPs) and select networks.
* Own creative & funnel testing: briefs, pre-landers/landers, forms, copy, disclaimers, compliance.
* Drive performance to CPA/FTD, ROAS/ROI, CTR/CVR, ARPU, payback (Day-1 → D30).
* Manage six-figure monthly budgets with disciplined testing (A/B/MVT), audience/placement controls, and automated rules.
* Set up tracking & attribution with Voluum/RedTrack/Binom, GA4, and (where needed) AppsFlyer/Adjust; partner with BI on dashboards.
* Implement brand-safety & anti-fraud (TrafficGuard/FraudScore, whitelists/blacklists, policy compliance).
* Collaborate with CRM on retargeting & lifecycle loops; sync with Design to iterate statics/motion/UGC quickly.
* Manage vendors: negotiate rates, secure allowlists/approvals, and explore PMPs/whitelabel options.
* Feed learnings back to Product/UX to improve conversion and LTV.
Requirements
* 3–5+ years of hands-on media buying in iGaming / other high-reg verticals for Tier-1 GEOs.
* Proven record of scaling profitable spend to CPA/FTD and ROAS targets.
* Depth in at least two of the following: Google Ads/YouTube (with gambling permissions), Native (Taboola/Outbrain), Programmatic DSPs, high-quality networks.
* Strong tracking/experimentation skills (Voluum/RedTrack/Binom, GA4; AppsFlyer/Adjust is a plus).
* Solid creative testing chops: briefs, messaging angles, pre-landers, compliance copy.
* Data-driven mindset (Excel/Sheets; basic SQL/Looker/Tableau is a plus).
* English B2+ for vendor negotiations and policy reviews.
Nice to have
* Launch experience in Canada (certifications, age-gating, responsible gaming messaging).
* Knowledge of programmatic PMPs, native whitelists, and contextual targeting.
* Motion/UGC workflows; familiarity with spy tools (Adplexity/Anstrex).
* Product-side experience (not only agency/affiliate).
We offer
* Remote-first role with flexible hours.
* Mentorship and direct access to leadership.
* Work closely with decision-makers and see a real impact on the product and P&L.
Hiring process
* Recruiter screening
* Tech interview (channels, cases, metrics)
* Final desition
Apply: send your CV and a short note on your experience with Tier-1
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