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We are a fast-growing crypto-casino project that combines cutting-edge technology with engaging player experiences. To drive retention and loyalty, we’re looking for an experienced Head of Retention to lead strategies that enhance customer loyalty, increase lifetime value, and reduce churn. This is a pivotal role for our project’s long-term success and sustainable growth.
What Experience We’re Looking For:
* 4+ years in iGaming retention, including direct crypto-casino experience.
* Proven success in designing and implementing effective retention strategies.
* Deep knowledge of CRM platforms and hands-on ownership of campaign operations.
* Fluency in crypto player behaviors (coin/chain preferences; volatility impact on deposits and play; stablecoin vs. BTC/ETH cohorts; on-ramp friction).
* Strong analytical skills; ability to work with large datasets to identify trends and opportunities.
* Experience designing and managing loyalty programs to boost engagement.
* Expertise across email, SMS, and push, including best practices and optimization.
* Proficiency with data analytics and visualization tools to track and improve key metrics.
* Solid understanding of personalization and segmentation principles.
* Excellent communication skills and a track record of cross-functional collaboration.
What You Will Do:
* Develop and execute a comprehensive retention strategy for a crypto-casino to maximize player loyalty and engagement.
* Manage and optimize loyalty programs to increase customer lifetime value (CLV) and reduce churn.
* Analyze user behavior to identify patterns and opportunities; tailor experiences via personalization and segmentation.
* Plan, launch, and optimize CRM campaigns across email, SMS, push, and onsite/in-app messaging.
* Design and run win-back programs for inactive or lapsed players to improve reactivation rates.
* Monitor and analyze retention metrics (e.g., retention, churn, reactivation) and implement iterative improvements.
* Collaborate with Marketing, Product, Payments/Risk, and Customer Experience teams to align retention with broader business goals.
* Build early-warning systems to identify at-risk players and deploy proactive retention tactics.
* Hire, develop, and lead a team of retention specialists aligned with project objectives.
* Conduct A/B testing to refine loyalty programs, campaigns, and strategies for maximum impact.
* Provide regular reports to leadership on initiatives, performance, and next steps.
* Stay ahead of industry trends and apply innovative approaches tailored to crypto-casino challenges.
Why You Should Join Us:
* High impact: Lead retention for a project at the intersection of iGaming and cryptocurrency.
* Career growth: Senior ownership in a fast-paced, innovative environment.
* Flexibility: Remote work with a talented, collaborative team.
* Competitive compensation: Your expertise will be recognized and rewarded.
* Meaningful outcomes: Your work directly contributes to company success.
If you’re passionate about driving loyalty and building innovative retention strategies, we’d like to hear from you.
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