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Описание: |
We are a fast-growing team creating innovative products in the iGaming industry. We are looking for a Promo CRM Manager to take our gamification and player segmentation to the next level by implementing impactful retention campaigns and creative engagement mechanics.
What You’ll Do:
* Launch and optimize automated campaigns: triggers, scenarios, and player lifecycle journeys.
* Manage multi-channel communications: email, web-push, SMS, and in-app messages.
* Create and implement gamification mechanics in CRM: missions, levels, tournaments, wheels, loot boxes.
* Develop loyalty programs, bonus mechanics, and promotional campaigns.
* Implement retention strategies using Smartico or other relevant tools.
* Run A/B tests to improve OR, CTR, and LTV.
* Analyze player behavior and segment audiences to increase their long-term value.
What We Expect:
* Minimum 2 years of experience in CRM marketing within the iGaming industry.
* Solid understanding of funnels, gamification, and retention tools.
* Strong analytical thinking and data-driven mindset.
* Experience building multi-channel retention campaigns.
* English — at least Intermediate (B1).
* Experience with Smartico or Customer.io is a plus (we are ready to train if you have strong motivation).
Why This Role Is Exciting:
* Less routine, more creativity: instead of standard newsletters, you’ll work on engagement mechanics and bring your own ideas to life.
* Direct impact on the product: your work will directly influence key business metrics — retention, LTV, ARPU.
* Cutting-edge tools: work with one of the most powerful CRM solutions on the market — Smartico.
* Small team & fast decision-making: quick approvals, minimal bureaucracy.
What we offer:
* Time Off. 21 working days of paid vacation, 25 paid sick leave days (no doctor’s note required), and 3 fully paid personal days per year
* Learning & Development. $600 annual budget for courses, conferences, or mentorship — whatever helps you grow
* Business Travel. Visits to our main office in Cyprus and international conferences — meet the team in person and stay on top of industry trends
* Team Culture. Regular team buildings, offsites, and company events — we work hard but also celebrate together
* Autonomy & Ownership. Transparent processes, no micromanagement — we trust you to take the lead and drive results.
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