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Описание: |
We are building an ambitious iGaming ecosystem and are looking for a Head of Media Buying to lead and scale our user acquisition function. This is a key leadership role with full ownership over team building, media strategy, and operational excellence — the person in this role will shape how we attract, convert, and grow players across global markets.
Key Responsibilities:
* Build and lead a high-performing team. Hire, develop, and mentor media buyers and team leads, set clear goals and priorities, and foster a culture of ownership, experimentation, and collaboration.
* Scale acquisition and manage budgets. Develop and execute multi-channel media strategies (paid social, search, programmatic, affiliates) with monthly budgets of $X—$Y, ensuring strong ROI/ROAS and payback.
* Design and optimize processes. Audit the current buying cycle, implement clear workflows and playbooks, streamline planning → creative → buying → optimization → attribution → reporting.
* Improve operational efficiency. Automate routine processes, ensure conversion deduplication, anti-fraud protection, and brand safety.
* Drive performance. Launch and scale campaigns focused on achieving target CAC/CPA/FTD/LTV metrics and delivering sustainable user growth.
* Collaborate cross-functionally. Work closely with product, content, CRM, and BI teams to align offers, landing pages, and retention mechanics.
What We Expect:
* 2+ years of experience as Head/Lead of Media Buying and 5–8+ years in performance marketing overall.
* Proven track record in gambling/iGaming with multi-region campaign management and compliance.
* Hands-on experience managing large budgets ($X—$Y/month) and scaling campaigns across paid social, search, programmatic/DSP, affiliates, native, and OTT/CTV.
* Experience building and scaling teams: hiring, setting goals, conducting reviews, and building playbooks.
* Strong understanding of unit economics, ROI/ROAS, CAC→LTV, and payback principles.
* Operational expertise: process design, campaign workflows, conversion tracking, risk management, and automation.
* English level: Upper-Intermediate or higher.
Nice-to-have:
* Experience with programmatic platforms (DV360/TTD) and partner networks (CPA/CPL/RevShare).
* Strong negotiation skills with platforms and networks.
* Experience operating in regulated markets (EU/UK/US/BR/IN) and managing moderation risks.
What we offer:
* Time Off. 21 working days of paid vacation, 25 paid sick leave days (no doctor’s note required), and 3 fully paid personal days per year
* Learning & Development. $600 annual budget for courses, conferences, or mentorship — whatever helps you grow
* Business Travel. Visits to our main office in Cyprus and international conferences — meet the team in person and stay on top of industry trends
* Team Culture. Regular team buildings, offsites, and company events — we work hard but also celebrate together
* Autonomy & Ownership. Transparent processes, no micromanagement — we trust you to take the lead and drive results.
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