Headway Inc is a global tech company, revolutionizing lifelong learning by creating digital products for over 150 million users worldwide. Our mission is to help people grow. We’re proud to be ranked 4th among the World’s Top EdTech Сompanies by TIME magazine. We believe lifelong learning should be accessible, personalized, and impactful to each individual. That’s how we change the world and why we bring together exceptional minds.
The core of our achievements is our team. We believe in people and shared values SELECT. That’s why, together with Bohdana Moskalenko, Head of Creative Strategy at Nibble by Headway Inc, we’re looking for a Creative Marketing Specialist to join our team of superstars transforming the EdTech industry. Working closely with the team, you’ll turn ideas into impactful, well-crafted marketing creatives that drive product growth.
What product will you be working on?
Nibble is an all-around knowledge app for adult learners. It offers short, interactive lessons on different topics, from art to math. Nibble has been featured as App of the Day in over 50 countries, including the US, the UK, and Canada.
You’re a great fit for this role if you: * Are passionate about driving products that help people learn and grow. * Value the freedom to take initiative and proactively lead projects you believe in. * See AI as a creative partner, not just a tool — and you’re ready to experiment. * Feel energized by global impact — your ideas will be seen by millions!
What will you do: * Lead the full cycle of ad creative production — from initial idea to final result. * Set clear briefs for designers and production teams. * Analyze ad performance and apply insights to future campaigns. * Collaborate with the product team to align on messaging and strategy. * Research trends, competitors, and audience behavior to inform your ideas. * Suggest improvements to streamline creative workflows. * Use AI tools to generate ideas, create content, and automate routine tasks.
What do you need to join us: * Experience as a Creative Marketing Specialist, Designer, Content Creator, Creative Producer or in similar roles. * Strong understanding of performance marketing basics, especially for Meta and TikTok platforms. * Experience with writing ad copy and video scripts. * Strong research skills to analyze trends, audiences and competitors. * Ability to brief designers and production clearly. * Basic design or video editing skills. * Hands-on experience with AI tools for generating visuals, text, music or video. * Creativity combined with a business mindset and the ability to work independently. * English at B2 level+ to work with global content and teams. * Alignment with the values of our team (SELECT)
Would be a plus: * Understanding of user acquisition principles.
What do we offer: * Work within an ambitious team on a socially impactful education product. * An office with a reliable shelter, generators, satellite internet, and other amenities. * Access to our corporate knowledge base and professional communities. * Personal development plan. * Compensation for English language learning, external training, and courses. * Medical insurance and full sick leave compensation. * Company doctor and massage in the office. * Sports activities: running, yoga, boxing, and more. * Corporate holidays: we go on a week-paid holiday to rest and recharge twice a year. * Supporting initiatives that help Ukraine. Find out more about our projects here.
Working schedule
This is a full-time position with a hybrid remote option. It means that you can decide for yourself whether you want to work from the office, remotely, or combine these options.
