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Описание: |
We are looking for a Marketing Analyst to join an online casino project. In this role, you will be responsible for analyzing marketing and web performance, player behavior, and developing predictive models to support data-driven decisions across acquisition, retention, and monetization.
Key Responsibilities
* Analyze marketing campaign performance across all channels (affiliate, PPC, SEO, CRM, social, display)
* Perform web analytics, including traffic analysis, funnel optimization, user journey, and conversion analysis
* Monitor and report on key metrics such as CPA, ROI, LTV, ARPU, retention, churn, and conversion rates
* Conduct cohort, funnel, and attribution analysis
* Build and maintain dashboards and automated reports
* Develop and apply predictive models (LTV, churn, player value, conversion probability)
* Identify trends and growth opportunities in player behavior and website performance
* Collaborate closely with marketing, product, CRM, and BI teams
* Ensure data quality and consistency across analytics platforms
Requirements
* 2+ years of experience in marketing analytics, preferably in iGaming / online casino / betting
* Strong experience with web analytics tools (Google Analytics / GA4, GTM, Amplitude, Mixpanel, or similar)
* Hands-on experience with predictive modeling
* Strong SQL skills
* Advanced Excel / Google Sheets skills
* Experience with BI and data visualization tools (Tableau, Power BI, Looker, etc.)
* Solid understanding of digital marketing performance metrics
* Strong analytical and problem-solving skills
* Fluent English (written and spoken)
What We Offer
* Competitive compensation with performance-based incentives
* Health insurance compensation
* 21 paid vacation days per year
* 25 paid sick days (no doctor’s note required)
* 3 additional paid personal days annually
* Partial reimbursement for psychological support sessions
* $600 annual education budget
* Paid business trips to Cyprus HQ
* Transparent processes, autonomy, and trust — no micromanagement
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