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Описание: |
We are looking for a Digital Marketing Specialist with 1+ year of experience in marketing (SEO, content marketing, digital marketing) in companies operating in an online environment, to strengthen our online presence and drive high-quality inbound leads through SEO, content marketing, and paid acquisition channels.
This role is focused on improving website visibility, increasing domain authority, and optimizing conversion funnels in close collaboration with the Sales team.
Objectives of this Role:
* Increase organic traffic and improve search engine rankings through effective SEO strategies.
* Generate and optimize inbound leads via website, content, and digital campaigns.
* Improve website conversion rates and overall lead quality.
* Grow Domain Rating (DR) and strengthen backlink profile.
Responsibilities:
* Plan and execute SEO initiatives, including website audits, on-page optimization, keyword research, and backlink analysis to improve search visibility and organic performance.
* Create, publish, and optimize content for the company blog, LinkedIn, and website case studies with a strong focus on SEO and engagement.
* Optimize website funnels and digital touchpoints to increase inbound lead conversion and overall lead quality.
* Develop and maintain lead magnets such as guides, checklists, and other downloadable materials.
* Set up, manage, and optimize Google Ads campaigns, with a focus on remarketing and performance improvement.
* Monitor and analyze performance using Google Analytics, Google Search Console, and SEO tools, preparing regular reports on traffic, CTR, and conversions.
* Execute strategies aimed at improving Domain Rating (DR) and driving sustainable organic growth.
* Collaborate closely with the Sales team to align marketing activities with lead generation and conversion goals.
We Offer:
* Opening hours are from 10:00 to 19:00 (including a 1-hour lunch break).
* Paid vacation of 20 workdays per year; 10 workdays of sick leave per year.
* English lessons with a native speaker and interactive sessions with another teacher (exercises, quizzes, and other games in English).
* Corporate sessions with a psychologist, including 1–1 meetings, transparent communication, and feedback culture.
* Provision of necessary equipment.
* Public holidays are also days off.
* Corporate team-building events.
* A friendly team and a warm atmosphere filled with enthusiasts of the gaming world and cutting-edge technologies.
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