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Описание: |
Why this role exists:
Our creative and Web design execution does not consistently translate brand quality into conversion: funnels are slow to iterate, design decisions are not always CRO-driven, and performance learnings are not systematically embedded into visuals.
This role exists to turn brand-led design into measurable revenue impact by owning high-performing design across the e-commerce funnel, so the team can increase conversion rates, speed up experimentation, and scale growth without degrading brand quality.
What this person will do:
* Own the performance design of all key e-commerce touchpoints (landing pages, PDP/PLP, checkout, upsells, bundles) with a clear CRO mindset.
* Design conversion-driven creative assets for paid traffic (static, layout systems, hooks, variations) in close collaboration with Growth & Social.
* Translate insights from analytics, A/B tests, and user behavior into concrete design improvements and iterations.
* Maintain and evolve Company’ visual standards to ensure brand consistency while enabling fast experimentation.
* Collaborate with Growth, Copy, and Tech to ship frictionless, high-clarity user experiences at speed.
What success looks like
After 1 months:
* Key landing pages and PDPs are redesigned or optimized with clear hypotheses and measurable lifts.
* Design delivery speed increases (more variants shipped per week without quality loss).
* Growth team actively uses this role as the go-to owner for performance-driven creative decisions.
After 2 months:
* Conversion rate, AOV, or funnel drop-off metrics show sustained improvement tied to design changes.
* A repeatable system exists for testing and iterating performance creatives without constant re-briefing.
* Fewer complaints about clarity, usability, or inconsistency across the shopping experience.
What we need from this person (requirements):
* 3+ years of experience designing conversion-focused e-commerce or performance marketing assets.
* Proven ability to design e-commerce websites that drives measurable outcomes (CRO, funnel optimization, paid traffic).
* Strong visual taste with the discipline to prioritize clarity, hierarchy, and usability over decoration.
* Hands-on experience working fast in iterative environments (tests, variants, tight feedback loops).
* Ability to independently own design problems from brief to shipped result.
Nice to have:
* Experience with DTC brands, supplements, beauty, or premium consumer products.
* Familiarity with Shopify ecosystems and CRO tooling (Hotjar, GA4 insights, A/B testing platforms).
* Experience collaborating closely with media buyers or growth marketers.
* Background in startups or high-growth teams where speed and ownership matter.
We offer:
— Competitive salary.
— 100% remote work.
— Flexible schedule (depending on the country where the candidate resides) 8 working hours per day.
— 20 working days of paid vacation per year.
— Career and professional growth.
— Interesting challenges and tasks.
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