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Описание: |
We’re looking for a Digital Marketing Manager (Retargeting/SSP/DSP) to strengthen our performance marketing direction and scale retargeting operations across international and CIS markets.
This is a hands-on leadership role for a professional who combines deep technical knowledge of programmatic platforms with the ability to manage a team, optimize performance, and drive measurable ROI growth.
You’ll be leading a team of experienced media buyers, building and executing data-driven retargeting strategies, and collaborating with other acquisition and product units to maximize value from every traffic source.
Key Responsibilities:
* Manage and optimize retargeting campaigns across DSP/SSP platforms.
* Handle technical integrations (pixels, postbacks, S2S, feeds).
* Develop audience segmentation and targeting strategies for different GEOs (EU, CIS, LATAM).
* Oversee the creative process — from briefs to testing and scaling.
* Monitor performance metrics (ROI, CPL, CPA, ARPU) and prepare regular reports.
* Collaborate with Product, Data, and Analytics teams to enhance results through insights and automation.
* Stay updated on programmatic trends, traffic sources, and platform algorithms.
Requirements:
* 2+ years of experience in retargeting / programmatic / SSP-DSP traffic buying.
* Proven experience leading or mentoring a performance or retargeting team.
* Strong understanding of tracking, analytics, and attribution systems.
* Hands-on experience with S2S integrations, pixels, and postback setups.
* Strong analytical mindset and ability to make data-driven decisions.
* Advanced English (C1+) — both written and spoken.
* Experience with EU and CIS markets (Tier 1 experience will be a plus).
First 3-Month Goals:
* Audit and optimize all active retargeting campaigns and technical setups.
* Launch and scale new retargeting flows with clear ROI and growth metrics.
* Build a high-performing team and implement structured reporting standards.
What we offer:
* Time Off. 21 working days of paid vacation, 25 paid sick leave days (no doctor’s note required), and 3 fully paid personal days per year
* Learning & Development. $600 annual budget for courses, conferences, or mentorship — whatever helps you grow
* Business Travel. Visits to our main office in Cyprus and international conferences — meet the team in person and stay on top of industry trends
* Team Culture. Regular team buildings, offsites, and company events — we work hard but also celebrate together
* Autonomy & Ownership. Transparent processes, no micromanagement — we trust you to take the lead and drive results.
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