Project Description We are an early-stage, fast-scaling B2B company with a strong market presence. Our focus is on clear positioning, consistent communication, and trust-building with a professional audience. We’re looking for someone to own day-to-day communications across social media, PR, and content. Responsibilities * Manage and grow social media channels (YouTube, Twitter/X, other platforms) * Create and publish B2B-focused content (use cases, insights, PR posts) * Adapt messaging for a professional audience (founders, business professionals, decision-makers) * Handle external communications (comments, mentions, brand visibility) * Support internal communications (updates, announcements, partner content) * Assist with PR activities and industry-related news * Support basic paid campaigns (YouTube / Twitter / other platforms) * Track performance and optimize content based on B2B audience response
Skills Required * Hands-on experience with SMM (YouTube, Twitter/X) * Understanding of B2B marketing principles (longer cycles, trust, value-driven content) * Basic understanding of PR and media communication * General knowledge of digital advertising * Strong writing skills (clear, structured, professional tone) * Understanding of YouTube content formats and platform mechanics * Execution-driven mindset (focus on doing, testing, improving) * AI tools: ChatGPT / Claude (for content creation and scaling)
Technology Stack Used * Social: YouTube, Twitter/X, other platforms * AI: ChatGPT, Claude * Analytics: Native platform analytics, basic tracking tools
Team composition * Marketing Director * Copywriter / Content Lead * Designer * SMM Manager * Developer
