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Описание: |
As a Marketing Manager at EducateMe, you will be at the forefront of driving growth and demand generation for our B2B SaaS corporate training platform. This role spans content strategy, paid acquisition, organic growth, and analytics — with direct impact on pipeline and revenue.
You will work closely with the founding team and collaborate with an in-house content team to execute and scale our marketing efforts.
If you’re an ambitious generalist who uses AI as a force multiplier and has a strong track record in B2B SaaS, we’d love to hear from you.
Key responsibilities
AEO & content strategy — core focus
* Develop and prioritize an Answer Engine Optimization strategy — structuring content to be surfaced by AI tools, not just search engines
* Collaborate with the content team on direction, briefs, and quality review
* Make Webflow page edits independently — structure, CTAs, landing pages, metadata
* Stay ahead of how AI-driven discovery is changing inbound and adapt strategy accordingly
Growth channels
* Identify, test, and scale acquisition channels — LinkedIn, community, content syndication, partnerships, link building
* Run structured experiments, measure results, and double down on what works
* Drive organic brand presence in L&D communities
PPC
* Manage paid campaigns across relevant platforms — Google Ads, LinkedIn Ads, and others as the channel mix evolves
* Own campaign structure, bidding, budget allocation, and ongoing optimization
* Ensure alignment between ad creative, landing pages, and conversion goals
* Continuously improve cost efficiency across the funnel
Analytics, measurement & business planning
* Own the numbers that matter — CAC, LTV, LTV:CAC ratio, payback period, channel-level ROI
* Build reporting that connects every marketing activity to the pipeline and revenue
* Use Mixpanel and PostHog to track funnel performance and identify where to optimize
* Translate data into actionable plans that drive business advancement, not just marketing KPIs
* Come to the table with forecasts, not just results
Sales enablement
* Produce case studies, competitive battle cards, and one-pagers to support the sales process
* Maintain a strong understanding of ICP, objections, and competitive positioning
* Work closely with SDRs to help with running more outbound experiments
Skills required
AI fluency — this is the most important thing we look for
* You use AI tools daily and have built workflows around them — research, content briefing, competitive analysis, reporting, experimentation
* You can do the work of a larger team by knowing how to delegate to AI effectively
* You’re not afraid to automate and systematize — you think in leverage, not in hours
* You stay current with AI tooling and continuously find new ways to apply it to marketing
Marketing fundamentals
* 3–5 years of experience in B2B SaaS marketing with a track record of driving growth
* Hands-on experience with PPC platforms — Google Ads, LinkedIn Ads, or similar
* Strong analytical skills — you think in CAC, LTV, and payback period, not just clicks and impressions
* Comfortable with tools like Mixpanel, PostHog, or GA4
* Result-driven and self-motivated with a strong sense of ownership
* Comfortable working in a fast-paced, lean team environment
* English C1+
* Nice to have: experience in EdTech, L&D, or HR Tech
What we offer
* Direct collaboration with the founding team
* Remote and async-first work culture
* Competitive salary
* A clear path to Head of Marketing as the company scales
* Paid sick leave and vacation
How does the interview process look?
* Interview
* Short assignment
* Decision
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