|
Описание: |
We are looking for a CRM / Retention Analyst to support our CRM and Retention teams with data-driven insights and identify growth opportunities for LTV and player retention through behavioral and communication performance analysis.
HOW YOU WILL MAKE AN IMPACT:
* Analyze key retention metrics: FTD → repeat deposits, churn rate, retention cohorts, LTV, ARPU/ARPPU, deposit frequency.
* Build and maintain analytical reports and dashboards for CRM campaigns, player segments, and promotions.
* Evaluate the effectiveness of CRM communications (Email, SMS, Push, In-App, Onsite) including open rate, CTR, and deposit conversion.
* Conduct cohort and behavioral analysis by GEO, acquisition source, player type, and deposit patterns.
* Support player segmentation (RFM, deposit segments, churn segments, VIP logic).
* Design and analyze A/B tests for CRM campaigns.
* Identify insights and opportunities to improve retention, player lifecycle, and revenue.
* Analyze player activity, sessions, games, and content performance to understand impact on retention.
* Provide data-driven insights and recommendations to CRM, Product, and VIP teams.
WHAT WILL HELP YOU SUCCEED IN THE ROLE:
* 2+ years of experience as a Data / Product / Business Analyst
* Strong SQL skills
* Experience with BI tools (Power BI, Tableau, Looker, Metabase, or similar)
* Understanding of key product analytics metrics (LTV, ARPU, ARPPU, churn, cohorts)
* Experience with retention and cohort analysis
* Ability to work with large datasets
* Ability to translate data into clear business insights
* Experience with A/B testing or CRM analytics is a plus
* Experience in iGaming / betting / gaming / fintech / subscription products is a plus
WHY YOU’LL LOVE IT HERE:
* Flexible working hours and a remote work setup, so you can plan work around your life and not your life around work!
* Unlimited vacation days and paid sick leave—because your rest matters.
* A competitive compensation that truly reflects your skills and expertise.
* Employee referral bonus and gifts to celebrate your special occasions.
* 50% financial support for learning expenses to supercharge your professional growth!
* A positive atmosphere where you always feel respected and truly belong.
* Inspirational team-building activities that turn colleagues into best friends.
* Wellness benefits: We’ll support your sports passions, from yoga classes to gym memberships.
* Co-working space reimbursement to save your nerves from always working from home :)
Відгукнутись на вакансію |
