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Описание: |
We are looking for a Growth Marketing Manager for a product-focused AI/tech company developing SaaS and B2C products for the US market.
This role combines strategy, analytics, performance marketing, and hands-on execution. The main focus is building marketing processes, scaling existing channels, and driving inbound lead generation.
Responsibilities
* Develop and execute marketing strategy for the company’s products
* Optimize marketing funnels: acquisition, conversion, retention
* Analyze traffic sources, marketing metrics, and identify growth opportunities
* Coordinate and improve existing marketing channels: SEO, PPC, and LinkedIn Ads
* Manage and grow the company’s social media presence across TikTok, Instagram, and Facebook, including content planning and creative production
* Run A/B tests and validate marketing hypotheses
* Improve and develop marketing analytics processes
* Use AI tools for content generation, automation, analytics, and testing
* Coordinate SEO and PPC specialists
* Drive inbound lead generation and pipeline growth
* Communicate with international clients and partners when needed
Requirements
* 3+ years of experience in marketing/performance marketing
* Commercial marketing experience in IT companies is required
* Strong understanding of digital marketing channels: SEO, PPC, SMM
* Practical experience with marketing analytics and performance metrics
* Understanding of metrics: CAC, CPA, LTV, ROI/ROMI, Conversion Rate, CTR, CPC, ARPU, Retention Rate, Churn Rate
* Hands-on experience managing social media
* Experience coordinating a team or contractors
* Strong analytical mindset and ability to make data-driven decisions
* Experience using AI tools in day-to-day marketing workflows
* English level: Upper-Intermediate (B2) or higher
Nice to Have
* Experience marketing SaaS or tech products on the US market
* Experience building marketing processes from scratch
* Ability to turn complex technical topics into clear marketing content
What We Offer
* Full-time remote format
* Competitive salary based on experience and skills
* Direct impact on marketing and business growth
* High level of ownership and autonomy
* Opportunity to build marketing processes and influence growth strategy
* Fast decision-making and ability to test ideas quickly
* Work with technology-driven products focused on international markets
* A team open to new ideas, experimentation, and growth mindset
Please send your CV and a short overview of your relevant experience in IT/product marketing.
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