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Описание: |
Description
Data-driven SEO Team Lead with hands-on experience in the Casino vertical. Proven track record in dominating branded SERP and scaling organic traffic from product inception. Focus is on brand protection for a primary Tier-1 product, utilizing both White and Black Hat strategies.
Requirements
* Experience: 4+ years in SEO with 2+ years in a Lead/Senior capacity specifically within the iGaming/Casino niche.
* Brand Protection: Expert-level knowledge of dominating branded keyword clusters and managing reputation/visibility in Tier-1 markets.
* Strategic Expertise: Master of both White Hat (product optimization) and Black Hat (aggressive link building, PBNs, cloaking) techniques.
* Technical Execution: Proficiency in building and managing mono-sites (small, cluster-based websites) to saturate SERPs for branded queries.
* Analytical Rigor: Deep experience in data-driven decision-making.
* Tools: Advanced mastery of Ahrefs, SEMrush, Screaming Frog, GSC, GA, SEranking and specialized tools for expired domain auctions and parsing.
* Product Growth: Demonstrated history of scaling a product’s organic traffic from zero to significant volume.
* Language: Intermediate to Upper Intermediate English (B1/B2) for navigating Tier-1 competition.
Responsibilities
* Hands-on Execution: Managing site audits, content deployment, and link acquisition.
* SERP Domination: Developing and executing a strategy to occupy multiple positions in the Top 10 for branded keywords through the main product and auxiliary mono-sites.
* Product Optimization: Leading the technical SEO roadmap for the primary casino product to ensure maximum crawlability and indexation.
* Process Architecture: Designing the SEO workflow, including content briefs, technical QA, and link-building pipelines.
* Team Building: Recruiting, onboarding, and mentoring SEO specialists and link builders once the initial unit is ready for scaling.
* Metric Development: Creating and tracking cascade KPIs (ROI, LTV/CAC from organic, SERP Share of Voice).
Nice to have
* Automation: Experience using LLMs (GPT/Claude) or custom scripts to automate content generation for mono-sites at scale.
* Cross-Channel Insight: Understanding of how PPC/Social/Media placements interact with organic SERP results.
* Domain Expertise: Established network of domain brokers and experience with high-stakes domain auctions.
Working conditions
* Autonomy: Full ownership over the SEO strategy and budget allocation for the brand protection unit.
* Scaling Opportunity: Transition from a hands-on lead to a managerial role with the budget to build a dedicated team post-probation.
* High-Stakes Environment: Opportunity to work on a primary product in the most competitive Tier-1 iGaming markets.
What we offer:
* Fully remote position with flexible working hours
* 20 days of vacation and paid sick leave
* Work with Tier-1 traffic and high budgets (Canada)
* A culture that values ownership, speed, and transparency
* Competitive compensation (base + % of profit)
* Opportunity to implement your own seo strategy and grow with the company
* Work in a result-oriented team that expects measurable performance from day one
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