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About the Company
CAS.AI is an all-in-one mobile game monetization and publishing platform that helps developers and studios scale their apps and maximize ad revenue. The company combines advanced ad mediation technology with full-cycle publishing, enabling partners to optimize user acquisition, improve performance metrics, and grow sustainably.
Trusted by hundreds of studios worldwide, CAS.AI powers thousands of apps and supports millions of active users, providing data-driven tools, transparent analytics, and hands-on expertise to accelerate growth in the competitive mobile ecosystem.
About the Role
We are looking for a proactive and data-driven Inbound Marketing Manager to build and scale a predictable inbound lead generation engine for our SaaS product. You will execute and scale a consistent inbound pipeline based on the defined strategy, working closely with internal teams and external contractors to drive qualified traffic and convert it into leads.
Key Responsibilities
* Build and scale a consistent inbound pipeline across:
* Website and conversion-focused landing pages
* Social media channels
* Professional communities and content platforms
* Partnerships and co-marketing initiatives
* Drive lead generation and conversion for a SaaS product:
* Optimize user acquisition funnels (visitor → lead → MQL)
* Improve conversion rates across all touchpoints
* Manage execution across teams:
* Set clear tasks, KPIs, and priorities for the internal team
* Coordinate and control existing contractors (content, design, ads, etc.)
* Ensure timely delivery and quality of outputs
* Own social media strategy:
* Develop and execute content plans aligned with product positioning
* Grow audience and drive inbound traffic and leads
* Manage and expand paid acquisition:
* Optimize existing paid channels (performance marketing)
* Manage paid acquisition execution: run and optimize campaigns in channels approved in the quarterly plan; propose hypotheses for new channels for review
* Lead landing page strategy:
* Launch and optimize high-converting landing pages
* Run A/B tests and continuously improve performance
* Support conferences and industry events:
* Plan lead generation activities around events
* Collaborate with partners for co-marketing opportunities
* Analyze and optimize performance:
* Track key SaaS metrics (CAC, CPL, conversion rates)
* Use data to identify growth opportunities and improve ROI
Ways of Working
* Work within a defined strategy and quarterly priorities set with the strategy lead
* Weekly syncs to align on execution, blockers, and results
* Bring hypotheses and proposals backed by data; own execution once priorities are agreed
* High autonomy on how, clear alignment on what and why
Requirements
* 2–4 years of experience in inbound or growth marketing, preferably in SaaS
* Proven track record of building or scaling inbound lead generation funnels
* Experience executing marketing plans set by leadership (not just greenfield solo projects)
* Comfort working in a structure where strategic direction is provided and execution ownership is yours
* Strong understanding of SaaS marketing metrics (CAC, LTV, MQL, SQL, etc.)
* Experience managing multiple channels: social, paid, content, and landing pages
* Hands-on experience with analytics and experimentation (A/B testing)
* Ability to manage internal teams and external contractors effectively
* detail-oriented and execution-focused
* English: Intermediate+
Nice to Have
* Experience with B2B SaaS products
* Familiarity with CRM and marketing automation tools (e.g., HubSpot, Salesforce)
* Experience with product-led growth (PLG) or freemium models
* Experience working alongside an external strategist, fractional CMO, or marketing consultant
* Track record of operationalizing someone else’s strategic playbook successfully
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