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About the Role
As Lead User Acquisition Manager, you will own and scale paid acquisition for one of our core D2C subscription products. Your primary mandate is to maximise ROI across all paid channels — driving consistent, high-quality traffic that converts and retains. You will execute the strategy, manage the budget, and work closely with creative and analytics to continuously improve performance.
This is a hands-on role suited for someone who is highly analytical, execution-focused, and takes full accountability for their numbers. Performance instability and unresolved issues are not acceptable — you are expected to operate with structure and rigour at all times. The bar is high and so is the upside — performance here is directly and significantly rewarded, and strong operators take on bigger scope fast.
Responsibilities
ROI & Performance Ownership
* Own and maximise ROAS across all paid channels
* Develop and implement strategies to drive efficient CAC and sustainable growth
* Build growth plans based on LTV:CAC ratios and ARPU
* Identify scaling opportunities across channels while maintaining performance efficiency
Strategy & Execution
* Define and execute the UA strategy across all platforms (Meta/Google, TikTok, etc.)
* Design and implement optimal campaign structures across all active platforms
* Continuously test and refine targeting, bidding strategies, and campaign setups
Creative Collaboration
* Work closely with the creative team to develop high-performing ad creatives
* Identify and test new selling angles, creative approaches, and messaging strategies
* Provide data-driven feedback to guide creative direction across all channels
Analytics & Data
* Use data-driven insights to inform every strategic and tactical decision
* Build and maintain performance reporting and attribution frameworks
* Own the testing roadmap: A/B tests, geo-expansion, channel scaling, creative iteration
Qualifications Must-Have Experience
* 3+ years in performance marketing with a strong focus on D2C subscription products (web-to-web, web-to-app)
* Proven track record of maximising ROI and scaling paid acquisition
* Deep platform expertise across paid social and search (Meta/Google, TikTok, etc.)
* Strong quantitative and analytical skills with proficiency in Tableau, Google Analytics, and Excel/SQL
* Experience working with attribution models and performance reporting frameworks
Leadership Attributes
* Highly analytical — makes every decision based on data, not intuition alone
* Hands-on and execution-focused — you own your numbers end to end
* Commercially minded — understands UA as a growth engine and thinks like a profit-focused operator
* Self-directed and accountable — operates with minimal oversight and delivers results
What’s Offered
* Remote work environment (work from anywhere)
* Competitive compensation — details shared during interview
* Performance-based bonuses — exceptional results are significantly rewarded
* Company-provided MacBook (if needed)
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