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Описание: |
Full-time | Remote with hubs in Kyiv, Warsaw and Riga | Mental Health Tech
pleso therapy is one of the fastest-growing mental health startups in Central-Eastern Europe. We’re building the mental health platform of the future — a trusted space for people to find support when they need it most. With hundreds of therapists on board and thousands of sessions every month, we’re already changing lives.
The most iconic Ukrainian business of 2021 according to AIN.UA.
We’re looking for an Email Marketing Manager to own and scale our email channel across multiple international B2C markets. You’ll be responsible for lifecycle automation, segmentation, deliverability, experimentation, and performance analysis, helping us improve customer activation, retention, and revenue.
This is a hands-on role for someone who loves working with data, building automated customer journeys, testing new ideas, and taking ownership from strategy to execution.
This role is ideal for someone who wants to:
* Own and continuously improve the email marketing channel across multiple international markets
* Build, optimize, and scale lifecycle campaigns including welcome, activation, retention, reactivation, and nurture flows
* Create and manage newsletters, promotional campaigns, product updates, and one-off communications
* Design and maintain automated customer journeys and trigger-based campaigns
* Develop audience segmentation strategies based on customer behavior, events, and attributes
* Monitor and improve key email marketing metrics, including Open Rate, CTR, Conversion Rate, Retention, Churn, and Revenue Contribution
* Design, execute, and analyze A/B tests to improve campaign performance
* Work closely with developers on event tracking, integrations, and automation improvements
* Partner with analytics and content teams to drive data-informed decisions
* Ensure excellent deliverability and maintain healthy sender reputation across domains
* Explore and implement AI-powered solutions to improve efficiency, personalization, and campaign performance
Your Impact Areas
* Own the full email marketing lifecycle across multiple B2C markets
* Audit and optimize existing email infrastructure, deliverability, segmentation, and automation flows
* Build and launch lifecycle campaigns including onboarding, activation, retention, re-engagement, and churn prevention journeys
* Create and execute newsletters, promotional campaigns, and transactional communications
* Develop advanced audience segmentation using customer behavior, events, and attributes
* Monitor key email metrics including Open Rate, CTR, Conversion Rate, Retention, Churn, LTV, and Revenue Contribution
* Design and run A/B tests to continuously improve campaign performance
* Work closely with developers on event tracking, integrations, and data quality
* Partner with analysts to turn customer data into actionable insights
* Leverage AI tools to improve efficiency, personalization, and campaign performance
* Ensure excellent deliverability and maintain healthy sender reputation across domains
Your Superpower Stack
* 2+ years of experience in Email Marketing, Lifecycle Marketing, or CRM Marketing within a B2C product company
* Experience building lifecycle campaigns and automated customer journeys
* Strong understanding of customer segmentation, personalization, and retention marketing
* Hands-on experience with SendPulse, Customer.io, HubSpot, or similar platforms
* Strong analytical mindset and experience working with email performance metrics
* Experience running and analyzing A/B tests
* Understanding of email deliverability, sender reputation, SPF, DKIM, and DMARC
* Understanding of GDPR and email marketing compliance requirements
* Experience working cross-functionally with product, analytics, content, and engineering teams
* Comfortable using AI tools in day-to-day work
* Upper-Intermediate English or higher
Recruitment process for this position:
* Introductory call (30 minutes). A get-to-know-each-other call to align on expectations and culture fit.
* Test assignment. If we’re aligned, we’ll send you a practical task to evaluate your approach and thinking.
* Deep-dive interview (1 hour). A conversation with our CMO and Head of Content to discuss your test assignment, past experience, and future potential.
* Final interview. A strategic conversation with the CEO and HR.
* Reference Checks. Before extending a final job offer, we kindly ask for references from your previous places of work. These help us ensure a great mutual match and a smooth start together.
* Offer stage. If everything aligns, we’ll proceed with an offer.
Why Join Us?
* Huge and meaningful market: mental health across Europe & beyond
* Collaborative, respectful, and human-centered culture
* Tight-knit, mission-driven, ambitious team across 5+ countries
* Unlimited vacations & sick leaves
* Mental health support: sponsored therapy sessions and wellness programs
* Fully remote with hubs in Kyiv, Warsaw, Riga
* Coworking compensation and partially covered expenses during on-site work
* Public holidays according to your country
* Day off on your birthday
* Language learning support: Up to €150 per month for English / Polish / Romanian language learning
* Learning&Development support: Compensation for learning and professional development (qualification courses, certifications, and other relevant training)
* Physical health support: Up to €300 per quarter for expenses related to your physical health (sport, massage therapy, doctor visits, diagnostic procedures and other health-related services)
If you’re passionate about growth, excited by data-driven experimentation, and looking for a place where your work directly fuels impact — this could be your next big move.
Know someone amazing? Send them our way and if we hire them, you’ll receive up to $250 as a referral bonus! Learn more here.
Join us to build smart foundations and help scale a company that truly matters.
To apply: send your CV and a short note about yourself.
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