About the Company CAS.AI is an all-in-one mobile game monetization and publishing platform that helps developers and studios scale their apps and maximize ad revenue. The company combines advanced ad mediation technology with full-cycle publishing, enabling partners to optimize user acquisition, improve performance metrics, and grow sustainably. About the Role We’re building operator-grade presence for a growth platform in mobile gaming. Not “content for the sake of content” — a system that makes developers stop scrolling, read, and remember who we are.
We’re looking for someone with sharp taste, a strong point of view, and the ability to write like an operator — not a marketer. If you instinctively know the difference between a post that performs and a post that matters, we should talk. What you’ll own: * Own and execute the brand voice across LinkedIn, Telegram, and YouTube — working within the approved brand strategy, tone of voice, and mascot launch * Turn cases, insights, and company expertise into platform-native social media content designed to drive engagement, demand generation, and funnel performance. * Manage the brand mascot’s presence on external platforms in coordination with the designer and Brand Strategist * Drive ghostwriting and thought leadership for founders’ personal LinkedIn profiles as a B2B lead generation channel * Build and maintain a content system: playbook, publication rhythm, and format templates across all channels * Track and report on funnel-relevant metrics (inbound requests, CTR, ICP subscriber growth) — not likes and reach * Monitor industry trends and translate them into actionable content ideas
Experience: * 4+ years in SMM, with at least 2 years in B2B or SaaS * Portfolio that demonstrates taste, not just volume — LinkedIn and/or Telegram cases for B2B audiences, ghostwriting or thought leadership examples
Skills & mindset: * B2 English — you write with precision, not translate * B2B copywriting in the register your audience actually respects — especially in tech and developer-facing content * You think in systems, not posts — able to build a content infrastructure, not just fill a calendar * Deep understanding of LinkedIn algorithms and formats: what drives growth and engagement among niche professional audiences * Ghostwriting and personal branding for founders and executives on LinkedIn * Inspired by how Linear, Stripe, or Vercel communicate — not by the adtech standard * Background in marketing, advertising, or PR
Nice to have: * Experience in GameDev, AdTech, or mobile apps * Experience launching or managing a branded character or mascot on external platforms * Basic Figma or Canva skills — enough to prepare simple visuals independently
Why this role is interesting: You’re not joining a brand that’s already figured everything out. You’re joining at the moment the identity is being built — with a clear strategy, a distinctive visual system, and real room to shape how the market sees us. Hiring process: Screening call with HR → Test assignment → Interview with the Hiring Manager → Final interview with CMO
