We are looking for a proactive CRM Manager to design player retention strategies, launch automated journeys, and set up a campaign calendar that drives engagement and growth. This is a hands-on role with a lot of freedom and the opportunity to shape how CRM works in our business.
Key Responsibilities: * Develop and implement CRM strategies to retain and reactivate players (Email, SMS, Push, On-site, In-app). * Segment the player base according to activity, behavior, and lifecycle (RFM analysis, VIP levels, LTV groups). * Build automated communication flows (welcome journeys, reactivation, up-sell). * Manage the CRM campaign calendar (promotions, tournaments, cashback, seasonal events). * Analyze campaign performance (Open rate, CTR, CR, ARPU, ROMI) and prepare reports. * Collaborate with Marketing, Product, and VIP teams to align CRM initiatives.
Requirements * 2+ years of experience as a CRM / Retention Manager in iGaming. * Strong understanding of player lifecycle and retention KPIs. * Hands-on experience with CRM platforms (Smartico, Optimove, Emarsys, Braze, or similar). * Solid knowledge of segmentation and automation workflows. * English at Upper-Intermediate level (B2+) or higher. Additional languages (ES, DE, GR) are a plus.
Compensation & Benefits * Performance-based bonuses after the probation period (linked to retention and NGR KPIs). * Flexible location: Cyprus, Europe, or Ukraine (relocation to Cyprus possible but not required).
How We Take Care of Our Team?
Comfortable Conditions for Productive Work Flexible working hours with a start time between 8:00 AM and 11:00 AM. Work remotely from anywhere in the world or join us in our modern Cyprus office — the choice is yours.
Time to Recharge We believe great results come from well-rested people. That’s why we offer: 21 days of paid annual leave; 3 additional Day Offs per year; 25 paid sick leave days; Public holidays as days off.
Benefits & Wellbeing Sports compensation program; Annual healthcare budget; Gifts for important life events (birthday, marriage, childbirth); Coworking compensation for team members based in Ukraine; Maternity and paternity leave support; Business trips and team gatherings at our Cyprus office.
Learning & Career Growth Annual budget for professional development, certifications, books, and language courses; Internal mobility and promotion programs to support both vertical and horizontal career growth; A Personal Development Plan to help you grow your skills and competencies.
Smooth Onboarding & Ongoing Support We’ve designed a structured onboarding plan to help you quickly understand the business, the team, and your priorities. Regular check-ins with your manager and People Partner ensure a smooth adaptation process and continuous support throughout your journey with us.
