Hello, we are looking for a Performance Marketing Manager for our products in the eSports industry with experience in Google Ads and TikTok Ads, managing $100k+ monthly budgets across multiple GEOs. Experience in Gambling, Betting, Crypto, Gaming, or other regulated/high-risk verticals is highly preferred.
Location: remotely.
Requirements: * Commercial work experience — 3+ years * Experience as a hands-on PPC specialist — 3+ years. * Google Ads — 3+ years * TikTok Ads — 3+ years * GA4 + GTM * Proven experience in Gambling / Betting / Crypto / Gaming * Confident working with TT Ads, Google Ads, and other PPC advertising platforms, understanding their advertising policies. * Experience setting up tracking and end-to-end analytics * Experience working with various GEOs. * Fluent knowledge of funnel metrics: FTD, CPA, conversion to deposit, retention, CTR, CPC. * Analytical mindset, independence, and the ability to multitask. * Level of English — Intermediate
Responsibilities: * Set up and manage advertising campaigns in TT Ads, Google Ads, and other PPC advertising platforms. * Research and segment audiences. * Collect semantic keywords, analyze negative keywords, and differentiate between brand and non-brand traffic. * Test creatives and formats, and provide recommendations for landing pages and content funnels. * Set up tracking and end-to-end analytics: UTM, Click ID, GA4, GTM, Meta/TT Pixel. * Check compliance and adherence to platform rules for each GEO, minimizing the risk of ad bans and rejections. * Optimize campaigns using key metrics. * Prepare weekly/monthly reports.
Must have: * Hands-on PPC Specialist experience * Strong TikTok Ads and Google Ads expertise. * Budgets of 100k+ USD/month. * Gambling / Betting / Crypto / Gaming experience. * GA4 + GTM. * Working with multiple GEOs. * Understanding of FTD, CPA, and Retention.
What we could offer: * 24 days of paid leave per year. * 100% paid sick leave. * Fixed rate + KPI 100-200% * Full-time remote. * Long-term collaboration. * Sustainable business. * Game and entertainment development company.
