Mindly is a fast-growing international product company transforming the Mental Health and Wellness space worldwide. We’re building a team where everyone has ownership, contributes to key decisions, and directly impacts the product’s growth.
We’re looking for a Creative Marketing Manager to help us expand our product globally. Why is this interesting? * Join a fast-growing, #1 product in its niche * High level of ownership and autonomy * Fast experimentation environment — ideas move quickly from concept to launch
Your responsibilities: * Developing hypotheses and testing creative concepts across paid social channels (Meta, TikTok) * Scaling winning concepts and opening new testing directions, including funnels and acquisition * Conducting creative and competitive analysis of the market, trends, audience behavior, and best practices * Analyzing test results (CTR, CPA, CPM, ROAS), iterating, and generating new hypotheses * Preparing clear briefs for designers and following creative through to the final result * Close collaboration within the team with AI Content Creators, UAM and PMM: brainstorming ideas, forming hypotheses, analyzing results * Cross-team collaboration with product and analytics teams
Your skills: * 1+ year of experience as a Creative Producer, Creative Marketing Manager, or in a related role * Understanding of how performance marketing works — you read data and enjoy marketing metrics * Analytical approach to decision-making — able to analyze large volumes of data and draw conclusions from it * A rare mix of creative and analytical thinking — you can generate strong creative ideas while staying structured, systematic, and metrics-driven * A clear view of what “success” looks like for your creatives: you track success rate and unicorn-rate of your creatives and can speak to concrete numbers * Proven track record creating creatives on Meta, TikTok, and launching ideas that deliver measurable results * Experience creating UGC and storytelling content, plus writing copy that drives action * Practical, hands-on experience using AI in your workflow — for competitor research, brief writing, ad variation generation, and creative analysis * Experience developing creative strategy and scaling creatives, ideally including launching creatives for new markets (competitor research, hypothesis testing, and understanding when to kill an underperforming market) will be a huge plus
How we get things done? Remote-first, but ideally, you should be in the CET or EET time zone How do we unwind? We offer our team 20 days of paid vacation (we’re flexible with days off :)) What do we offer? * A fast-growing product company where you are a key part of our success * Competitive salary * Therapy on Mindly * A strong team of A-players
Candidate journey: * Screening interview with Recruiter * Interview with CMO * Final Interview with co-founders * Offer
Our values: * Honesty and transparency: always tell the truth, no matter what it is * Empathy and understanding: treat others the way you want to be treated
