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We’re not looking for someone to “just send campaigns.” We’re looking for a Retention Manager who truly understands how an online casino works from the inside — from bonus mechanics to player psychology and bottom-line impact.
If you speak the language of numbers, know how to move KPIs, and have real experience managing player lifecycles in Tier 1–2 markets — let’s talk.
Your responsibilities will include:
* Plan, launch, and optimize personalized retention campaigns across the full player lifecycle: welcome, reactivation, churn-prevention, VIP retention;
* Build smart player segmentation models based on behavior (FTD patterns, frequency, average bet, risk levels, etc.);
* Partner with analysts to dive into key metrics: LTV, ARPU, FTD-to-deposit ratio, retention rates, churn, GGR;
* Develop and refine bonus strategy — including FS, cashback, deposit/non-deposit promos, VIP levels — in line with geo/license limits;
* Run multichannel campaigns (email, push, in-app, more) with A/B testing and content variants;
* Work closely with VIP, Product, and Support teams to hit retention and PnL goals;
* Monitor the effectiveness of promo tools (jackpots, quests, tournaments), and push new mechanics with the Product team;
* Adapt retention strategy for Tier 1 and Tier 2 markets based on actual performance, not assumptions.
What we expect from you:
* 3+ years in retention or CRM inside an online casino team;
* Deep understanding of casino business model, bonus mechanics, and key verticals (slots, live, crash, tables);
* Data-savvy: confident in Excel/Google Sheets, Looker, Power BI, Tableau, or similar tools;
* You can forecast based on behavioral data and past campaign performance;
* Hands-on experience with ESP/CRM platforms like Optimove, Smartico, Braze, Salesforce, Customer.io, etc;
* Strong track record with reactivation flows and tiered retention strategies.
What We Offer:
* Work from anywhere: full remote flexibility or the option to work from our office;
* Flexible working hours so you can stay productive while maintaining work-life balance;
* Growth opportunities: as we scale, you’ll have space to develop your career and grow into a strategic leadership role;
If this sounds like you — we’d love to see your CV!
We value initiative, support bold ideas, and believe in working as a team.
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