Mindly is a fast-growing international product company transforming the Mental Health and Wellness space worldwide. We’re building a team where everyone has ownership, contributes to key decisions, and directly impacts the product’s growth.
We’re looking for an AI Content Creator who understands internet culture, AI trends, storytelling, and how to create ad creatives that stop the scroll, hold attention, and convert — across paid social. Why is this interesting? * Join a fast-growing, #1 product in its niche * High level of ownership and creative freedom * Fast experimentation environment — ideas move quickly from concept to launch * High level of autonomy — we put a lot of trust in our team
Your responsibilities: You will play a key role in shaping how Mindly acquires users through performance creative across paid social channels. This is more than just design execution — it’s about understanding users, translating insights into scroll-stopping ad concepts, and close collaboration with the Performance team. * Create short-form and long-form AI-generated performance creatives (video and static) for Meta, TikTok, YouTube and other paid social channels, on the topic of mental health and wellbeing * Analyze creative performance and iterate based on data, not guesses * Analyze content performance and iterate based on learnings * Research competitor ads, trending ad formats, native/UGC-style creatives, and platform-specific best practices for paid social * Collaborate closely with the Performance Marketing team on briefs, test plans, and iteration cycles * Experiment constantly with hooks, storytelling formats, editing styles, and ad concepts to fight creative fatigue * Stay up to date with the latest AI image and video generation tools, and use them daily to produce ad variations at scale
Your skills: * Experience creating AI-generated content specifically for performance/paid campaigns on TikTok, Instagram, YouTube (portfolio with actual ad creatives, not just organic content, is a big plus) * Creative storytelling adapted for short attention spans and conversion-focused hooks * Strong understanding of viral mechanics, internet culture, and what makes an ad feel native rather than “an ad” * Ability to spot trends early and adapt them into testable ad concepts * Confident use of AI tools for image and video generation * Comfort reading basic ad performance metrics (CTR, CPA, ROAS, hook rate, thumb-stop rate) and working off data from ad platforms will be a huge plus
How we get things done? Remote-first, but ideally, you should be in the CET or EET time zone How do we unwind? We offer our team 20 days of paid vacation (we’re flexible with days off :)) What do we offer? * A fast-growing product company where you are a key part of our success * Competitive salary * Therapy on Mindly * A strong team of A-players
Candidate journey: * Screening interview with Recruiter * Interview with CMO * Test task * Final Interview with co-founders * Offer
Our values: * Honesty and transparency: always tell the truth, no matter what it is * Empathy and understanding: treat others the way you want to be treated
