About the role We’re looking for a hands-on CRM & Retention Manager to build and optimize player lifecycle communication across Tier-1 markets, with a strong focus on Canada. You’ll work directly in Smartico, launch retention campaigns, manage segmentation and gamification, and improve player engagement through data-driven decisions.
Responsibilities * Build, launch, and optimize CRM campaigns in Smartico. * Create player segments based on lifecycle stage, behaviour, and value. * Manage Email, SMS, Push, In-App, and triggered communication. * Build and optimize retention, reactivation, churn-prevention, and VIP flows. * Configure bonuses, promotions, tournaments, and gamification mechanics. * Monitor CRM performance: Retention Rate, CR, ARPU, Bonus Cost, Bonus ROI. * Run A/B tests and improve campaigns based on results. * Work with Product, BI, Design, Support, and other teams on CRM initiatives. * Maintain CRM documentation and campaign logic. * Identify opportunities to improve player engagement and LTV.
Requirements * 2+ years of CRM/Retention experience in iGaming. * Hands-on Smartico experience is a must. * Experience across Tier-1 markets * Strong understanding of segmentation and player lifecycle. * Experience with retention, reactivation, bonus, and promotional campaigns. * Understanding of key CRM metrics: D3/D7/D30 Retention, CR, ARPU, Churn, Bonus ROI. * Strong analytical mindset. * Experience working with A/B testing and campaign optimization. * English B2+. * High ownership, reliability, and execution speed.
Nice to have * Tier-1 experience, especially Canada. * Experience with Customer.io, SendGrid, or similar tools. * Power BI/SQL knowledge. * Experience with gamification mechanics. * Experience working closely with Product teams.
What we offer * Remote-first setup with flexible hours. * Direct access to decision-makers and fast feedback loops. * Autonomy and visible impact on product metrics. * Paid vacation and sick leave. * Performance-based salary review. * Opportunity to grow inside a fast-scaling Tier-1 product.
Hiring process * HR Interview * Interview with the CRM/Retention Lead and Head of Growth
Apply: send your CV and a short note on your experience with Tier-1/Smartico and your salary expectations.
