A. Partner Management & Retention * Build and execute account management and retention strategies for publishers, media buyers, and network partners by tier (Performance/Area/Size). * Develop a detailed Account Plan for each partner, covering supporting GEOs/offers insights, marketing materials, planned lead volume, AR, payout, lead quality, and growth targets. * Forecast traffic, revenue, commission budgets, and incentives for each publisher tier. * Maintain close relationships with top partners, ensuring a retention rate of over 90% (need to check by data). * Implement loyalty, reactivation, and incentive programs to boost performance and engagement.
B. Deal & Support Policy Management * Develop and continuously optimize the overall Deal Policy Framework for the AM department, including: * Payout Structure: levels, duration and adjustment conditions. * Approve Rate Commitment: guidelines that AMs can commit to publishers. * Landing Page & Policy: usage rules for LPs, A/B tests, creatives, and traffic sources. * Promotion & Incentive Schemes: exclusive offers, volume-based bonuses, and lead-push incentives. * Testing Budget: controlled budget allocation for testing campaigns or onboarding new potential publishers. * Supervise all deals proposed by AM Managers, ensuring compliance with approval processes and framework limits. * Evaluate offer performance (ROI, AR, lead quality) and adjust policies on a weekly/monthly cycle. * Prevent over-commitment risks (e.g., excessive payout or AR promises) that could impact the P&L.
C. Performance Optimization * Oversee end-to-end performance (Lead → AR → DR → ROI) across publisher tiers, GEOs, and verticals. * Collaborate with Product, Data, and Ops teams to analyze offer performance, identify bottlenecks, and propose optimization actions. * Maximize ROI for both publishers and advertisers through payout efficiency, conversion optimization, and balanced compensation strategies. * Build and maintain AM performance dashboards to track deal efficiency, lead volume, lead quality, AR, PO, and ROI.
D. Cross-functional Collaboration * Collaborate closely with the BD Director to ensure alignment between acquisition and retention efforts: * Receive partner handovers after onboarding approval; manage onboarding and activation. * Establish a two-way reporting mechanism (AM ↔ BD) to periodically review the partner portfolio, define development roadmaps, and reactivate dormant partners. * Contribute to the Partner Tiering Framework, classifying partners based on value and growth potential. * Provide market insights from active network operations (GEO performance, vertical trends, publisher feedback) to support BD in deal negotiations and GEO expansion. * Work with Product & Operations teams to jointly address issues and optimize offers based on feedback related to sales performance, lead quality, DR, and LP insights. * Coordinate with Finance: ensure accurate payout and compliance within allocated budget limits.
E. Team Leadership * Support recruitment, training, and development of AM Managers based on skill level and performance. * Establish competency frameworks, career paths, and KPIs for each AM role. * Manage operational costs and payout efficiency to maximize departmental profitability.
3. Reporting Structure * Direct report: Affiliate Managing Director (Affiliate MD) * Cross-functional collaboration: BD Director, Product, Operations, Finance
