We are considering Middle+ and Senior- ABOUT US: We are a fast-growing Canadian TeleHealth product company transforming the way people access healthcare. Our product already includes modules for clinics, patient—doctor communication, and AI-powered features — and this is just the beginning.
Our international team combines Ukrainian tech talent with a Canadian vision to create scalable, innovative healthcare solutions that truly make an impact.
Join us to build the future of digital health. ABOUT VACANCY: We are looking for a passionate Growth Marketing Manager to join our fast-growing TeleHealth product team and shape the future of digital healthcare.
You’ll work with own market growth across segments by: (1) building a Jobs‑to‑Be‑Done (JTBD) segmentation and channel strategy for each segment, (2) scaling performance acquisition and lifecycle messaging with fast experiments, and (3) partnering with our analyst/design/dev to turn insights into product and pricing tests.
Platform: Web‑only for now (mobile‑first responsive). No native apps yet.
This is a great opportunity for a Middle+ and Senior- Manager who wants to take ownership, solve complex challenges, optimize performance, and drive real impact in an innovative international product. MAIN TOOLS / STACK: GA4, GTM (web), BigQuery, Looker Studio/Metabase/Amplitude/Mixpanel; Google/Meta Ads; LinkedIn Ads / Sales Navigator; ESP (Customer.io/Braze/SendGrid/Mailchimp); CRM (HubSpot/Pipedrive); optional web‑push; CMS/headless; AI & automation: OpenAI/Claude, Zapier/Make/n8n, optional Runway/Pika/CapCut, Dify/Flowise; A/B tooling (GrowthBook/VWO/Optimizely). Responsibilities: 1) JTBD Segmentation & Research (15–20%) * Map user segments/jobs across products (e.g., upload medical files, tele‑visit/second opinion, pre‑diagnosis), incl. non‑users we must reach externally. * Produce 1‑pagers per segment: job statement, triggers, barriers, value props, channels, messages, creative angles, KPIs. * Size opportunity (TAM/SAM at a practical level), define leading indicators and success metrics per segment.
2) Performance Acquisition (35–40%) * Operate Google Ads / Meta Ads end‑to‑end (structure, audiences, creatives, conversion goals, naming/UTM discipline). * Design & run channel experiments per segment (bids, audiences, creatives, LPs) with hypotheses, MDE/power, guardrails. * Weekly readouts with scale/kill/iterate decisions and payback focus.
3) Lifecycle & Messaging (Email/Web‑push/On‑site) (15–20%) * Own ESP and journeys: welcome, onboarding, reminders, reactivation; segment‑specific content. * Manage deliverability (SPF/DKIM/DMARC), segmentation, and A/B of subject/copy/timing. * Align on‑site banners/modals with lifecycle stages and segment JTBD.
4) Conversion Rate Optimization (CRO) (10–15%) * Ship landing/onboarding variants with Design; define success metrics and learning plans. * Maintain a CRO backlog (heuristics, friction audits, microcopy tests) tied to segment hypotheses.
5) Content Ops & AI‑assisted Creative (10–15%) * Run a practical content calendar for ad creatives and landing updates; measure (CTR, CVR, assisted conv.). * Use AI tools/agents to produce briefs, copy, and rapid video/visual tests (e.g., OpenAI/Claude + Zapier/Make/n8n; optional Runway/Pika/CapCut; Dify/Flowise for flows) with brand/privacy guardrails.
6) Doctor Acquisition (B2B Lead Gen) (10–15%) * Build LinkedIn Ads / Sales Navigator and other channels to generate doctor leads for Sales. * Define & track CPL, MQL→SQL→Signed funnel, lead quality criteria, and handoff process with Sales/CRM.
8) Analytics Partnering & Sprint Input (10–15%) * Partner with our Product/Data Analyst on dashboards, attribution, LTV/CAC by segment/channel. * Write concise tickets for instrumentation, on‑site experiments, and LP changes; ensure tracking requirements.
9) Privacy & Compliance * Operate privacy‑first: no PHI in GA4/Amplitude/ESP; use pseudonymous IDs; align with PHIPA/PIPEDA.
Requirements: * JTBD & Segmentation: Can turn customer insights into segment playbooks (jobs, barriers, messages, channels) and measurable KPIs. * Performance: Hands‑on Google Ads & Meta Ads; audience/creative testing; strong UTM/conversion discipline. * Lifecycle/CRM: ESP ops (Customer.io/Braze/SendGrid/Mailchimp), segmentation, deliverability (SPF/DKIM/DMARC), A/B of subject/copy/timing. * B2B Lead Gen: LinkedIn Ads / Sales Navigator; CPL/MQL/SQL pipeline literacy; Sales handoff practices. * Experimentation: Designs tests with hypotheses, MDE/power, guardrails; reads results and decides. * CRO: Landing/onboarding optimization in web (mobile‑first), on‑site messaging. * AI tools/agents: Proficient in configuring AI workflows to accelerate briefs, copy, and short video/visual tests. * Analytics literacy: GA4, Looker/Metabase/Amplitude/Mixpanel; speaks CAC/LTV/payback; partners with analysts. * Communication: Crisp weekly readouts; decision memos; cross‑team alignment; ticket writing for design/dev. * English: Upper‑intermediate.
Would be a plus: * Healthcare/regulated domain; * Python for analysis/automation; * dbt/ETL; * server‑side GTM; * SEO tooling (GSC, Ahrefs/SEMrush); * web‑push (OneSignal); * pricing experimentation.
Outcomes & KPIs (First 90 Days) * JTBD Segmentation: segment map + 5 segment one‑pagers (jobs, triggers, value props, channels, KPIs) published. * Acquisition: channel structure live; ≥12 experiments across segments/channels; CAC trending to target; paybackview in weekly readouts. * Lifecycle: Domain authenticated (SPF/DKIM/DMARC); welcome/onboarding/reminder flows launched; ≥2 CRM experiments analyzed. * CRO/Content: 2–4 landing updates and 6–10 creative/on‑site variants shipped with learnings. * Doctor Leads: LinkedIn engine live; baseline CPL and quality (MQL→SQL) established; first target CPL agreed and approached. * Competitive: competitor matrix + first pricing/offer test proposal. * AI: ≥1 production automation (e.g., weekly KPI digest or creative variants generator) with docs & guardrails. * Process: Growth backlog (ICE), experiment repository, weekly growth review cadence.
Numeric targets (CAC, payback, activation uplift, CPL) to be calibrated after baseline week 2.
WHAT WE OFFER: * 15 days of vacation * 5 days of sick leave * Bonuses for achieving KPI * Remote Flexibility: Work from anywhere with flexible hours * Growth Opportunities: Direct impact on product development and AI strategy * International Team: Collaborate with professionals from around the world * Cutting-Edge Tech: Work with the latest AI technologies and medical innovations
