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Описание: |
Influence Pro Services is launching a portfolio of B2C consumer products in the US and European markets within the health & wellness, money & career, lifestyle, and productivity niches. This is a role focused on launching products from scratch — from initial validation campaigns and finding product-channel fit to scaling channels post-PMF.
What you will do
* Launch performance campaigns from scratch for the US and European markets: Meta, Google, TikTok, Apple Search Ads — from the first dollar spent to scaled budgets.
* Build and defend product unit economics: CAC, LTV, payback, ROAS across various horizons, and contribution margin.
* Set up the attribution stack: MMP, SKAdNetwork / AEM conversion value mapping, Conversions API, and server-side tracking.
* Design and run experiments: creative testing, paywall A/B tests, onboarding variations, pricing tests, and geo-experiments.
* Work on paywall optimization and monetization: structure, introductory offers, trial mechanics, and win-back campaigns.
* Manage creative production: briefs for designers and creative testing frameworks.
* Build an ASO strategy for mobile products: keyword research, metadata, visual ASO, and mapping Custom Product Pages (CPP) to paid creatives.
* Work with the retention/lifecycle layer: email, push notifications, and in-app messaging.
* Participate in building the unit’s growth team alongside the CCO as the business scales.
What we expect
* 3+ years of experience in growth/performance marketing.
* 1+ years of experience working with B2C products.
* Experience with subscription-based mobile/web products in Tier 1 markets.
* Deep understanding of unit economics: blended vs. paid CAC, predicted LTV, payback, D7/D30/D90 ROAS, and contribution margin net of refunds and chargebacks.
* Hands-on experience with Meta Ads, Google Ads, TikTok Ads, and Apple Search Ads — proficiency in independently launching and scaling at least 3 out of these 4 channels.
* Analytical skills: experience with Amplitude / Mixpanel.
* Experience in A/B testing with a solid understanding of statistical significance, sample size, and holdout groups.
* English proficiency: Upper-Intermediate or higher.
* Ownership mindset: taking full responsibility for the ROAS and payback of your unit.
Nice to have
* Experience launching B2C products in the US market from scratch or at an early stage.
* Experience in 0-to-1 launches or a startup environment.
* ASO expertise (AppTweak / Sensor Tower / Data.ai).
* Experience with influencer / UGC paid amplification and whitelisting campaigns.
* SEO experience for web funnels.
* Experience mentoring or participating in hiring for a growth team.
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